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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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ROI Tracking Demystified: How to Measure Performance in a HIPAA World
Measuring Marketing

ROI Tracking Demystified: How to Measure Performance in a HIPAA World

Pressure is increasing in healthcare to understand marketing ROI and campaign performance in the face of ongoing economic uncertainty. While challenging to do, we’ve compiled a list of recommendations, preferred vendors, and tips to get you there.

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5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth
how healthcare companies can manage data and drive growth
Measuring Marketing

5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth

Healthcare groups are drowning in data and often miss opportunities to serve patients better, improve efficiency, and maximize their returns. Here’s a look at five strategies to help you leverage your data to fuel growth.

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How CMOs and CIOs Can Work Together to Improve the Patient Experience
How CMOs and CIOs Can Work Together to Improve the Patient Experience
Measuring Marketing

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat. And in such a fiercely competitive vertical, the providers that differentiate themselves are those that find new and innovative ways to meet this increasing demand for elevated healthcare experiences.

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GA4 Migration: What Healthcare Needs to Know
Measuring Marketing

GA4 Migration: What Healthcare Needs to Know

With the announcement of the sunsetting of the Universal Analytics product in favor of Google Analytics 4, healthcare organizations are encouraged to migrate to the newer platform as soon as possible. In this article, we'll discuss the benefits of Google Analytics 4, the migration process, what the healthcare industry can expect from reporting after the migration, and how Cardinal can help provider groups efficiently navigate this transition.

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How to Uncover Patient Insights for Better Campaigns
Measuring Marketing

How to Uncover Patient Insights for Better Campaigns

What do your patients really care about? And what do they think about you? The answers might surprise you. They might also reveal why your marketing campaigns are missing the mark.

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Your Blueprint for Measuring SEO Performance Across Multiple Locations
Measuring Marketing

Your Blueprint for Measuring SEO Performance Across Multiple Locations

When evaluating SEO performance, multi-location brands face a number of common challenges. In this blog post, we explore these challenges, while laying out a three-step approach to bring disparate data sources together across different brands and regions.

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Reporting Digital Marketing Performance to the C-Suite
Digital Marketing Performance Report
Data & Analytics

Reporting Digital Marketing Performance to the C-Suite

In the private equity (PE) world especially, marketers are regularly asked to prove their worth. In this blog post, I explore some of the ways that CMOs, Marketing VPs, and other marketing professionals can improve how they report on marketing performance to their CEO or board of directors.

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Healthcare Marketing in the Era of Cookieless Browsing
Digital Transformation

Healthcare Marketing in the Era of Cookieless Browsing

If you read that title and thought, wait a minute, cookies are going away? I didn’t really know what they did in the first place! Read on for a refresher on what cookies do, as well as how cookieless browsers will affect your data collection and ad targeting.

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How to Measure Healthcare Marketing Performance
Marketing Measurement: How to Use Analytics to Improve Results
Data & Analytics

How to Measure Healthcare Marketing Performance

If you find yourself asking what your healthcare marketing team should be measuring, start here. Our team has developed a knack for shaping data-driven strategies, including how to integrate various marketing technologies. Read on for our top recommendations for taking your marketing analytics to the next level.

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