Insights to Ignite Your Growth

Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

Read More

Explore Our Latest Articles

.

Harnessing the Power of AI Marketing for Healthcare
Digital Transformation

Harnessing the Power of AI Marketing for Healthcare

From improving efficiency in content creation to enhancing user research and predictive analysis, AI is becoming an indispensable tool for healthcare marketers. Learn how to leverage AI effectively while navigating potential pitfalls, ensuring compliance, and maximizing efficiency. Dive in to uncover how AI can transform your healthcare marketing strategies and deliver superior results.

Read More
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance
Digital Transformation

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

Read More
Top Ways To Personalize Your Website For Patient Satisfaction
Digital Transformation

Top Ways To Personalize Your Website For Patient Satisfaction

With rapid technological advances and growing reliance on the internet, consumers are taking control of their healthcare journey. The one-size-fits-all and physician-voice-driven model has run its course and is undergoing a massive paradigm shift. With healthcare consumerism in full swing, healthcare marketers should prioritize website personalization based on patient-centered participation.

Read More
Solving Healthcare Staffing Shortages: How Marketing Technology Can Help
Digital Transformation

Solving Healthcare Staffing Shortages: How Marketing Technology Can Help

Healthcare organizations facing staffing shortages can leverage marketing technology to smooth out staff, patient, and workflow pain points to reduce employee burnout and improve retention.

Read More
AI in Action: How ChatGPT and Bard are Changing Healthcare SEO
Digital Transformation

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?

Read More
Healthcare Annual Planning for 2023: Time for a Digital Transformation?
Healthcare Annual Planning
Digital Transformation

Healthcare Annual Planning for 2023: Time for a Digital Transformation?

The new year is here. It’s time for healthcare organizations to hammer down their marketing strategies for 2023. This coming year, your shortcoming might cost you, so use this blog post as your roadmap for strengthening your digital marketing strategy.

Read More
7 Reasons WordPress is the Best CMS for Healthcare SEO
Digital Transformation

7 Reasons WordPress is the Best CMS for Healthcare SEO

For all their popularity, content management systems like Wix, Squarespace, and WordPress have their differences. While each CMS has its merits, we talked to our SEO experts to figure out why most prefer WordPress, as well as the pros and cons of all three platforms.

Read More
How to Build Landing Pages that Improve Google Ads Performance
Improve Google Ad Performance
Digital Transformation

How to Build Landing Pages that Improve Google Ads Performance

Question: Do landing pages impact your Google Ads Quality Score? Answer: Absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns.

Read More
Healthcare Marketing in the Era of Cookieless Browsing
Digital Transformation

Healthcare Marketing in the Era of Cookieless Browsing

If you read that title and thought, wait a minute, cookies are going away? I didn’t really know what they did in the first place! Read on for a refresher on what cookies do, as well as how cookieless browsers will affect your data collection and ad targeting.

Read More
Get Started

Ready to Grow?

Great partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.

Fill out the form to get started!

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
This field is for validation purposes and should be left unchanged.