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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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Key Takeaways from HPE Miami 2024 + 3 Essential Pillars for Building Value
HPE Miami 2024 Panel Sessions
Private Equity

Key Takeaways from HPE Miami 2024 + 3 Essential Pillars for Building Value

Discover healthcare investing insights from HPE Miami 2024 and hear how the experts address labor shortages, streamline integration, and maximize operational efficiencies through strategic hiring, mission alignment, and leveraging marketing technology.

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How to Build A Scalable MSO Marketing Strategy
Private Equity

How to Build A Scalable MSO Marketing Strategy

For a buy-and-build strategy to be effective and achieve maximum efficiencies, you need the right foundational infrastructure—and that includes your marketing strategy. Here’s our proven playbook for building a scalable digital marketing foundation for your new platform.

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5 M&A Marketing Best Practices That Drive Value Creation
Private Equity

5 M&A Marketing Best Practices That Drive Value Creation

Marketing matters, post-merger. Five marketing best practices PE firms should consider after M&A to ensure value creation doesn’t flounder.

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Leveraging MarTech to Improve Operational Efficiency
Private Equity

Leveraging MarTech to Improve Operational Efficiency

Private equity firms in healthcare need marketing technologies that can help groups scale and improve operational efficiency. This article looks at the emerging tech that can do just that.

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How to Distinguish Your PE Firm as a Healthcare Leader
Private Equity

How to Distinguish Your PE Firm as a Healthcare Leader

The most successful healthcare practice groups will be selective in who they partner with. If your private equity firm wants to improve its deal acceptance rate, here are some key ways to develop a unique selling proposition (USP) that makes you more appealing to healthcare groups.

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MSO Brand Management: One House vs. House of Brands?
Private Equity

MSO Brand Management: One House vs. House of Brands?

Private equity (PE) firms have a few options for structuring their portfolio companies when growing through a buy-and-build strategy. They can either centralize all acquired brands under one name, keep them as separate identities, or use a mix of both strategies. Here’s a look at the pros and cons of each and how that impacts the marketing strategy.

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The Post-Funding Marketing Roadmap
Private Equity

The Post-Funding Marketing Roadmap

The deal closed and new funding came through. Now, the pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.

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