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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Orthopedics Marketing in 2023: The Top Trends to Watch
Orthopedic

Orthopedics Marketing in 2023: The Top Trends to Watch

As we go into 2023, providers should be aware of the top orthopedics marketing trends for 2023. Which digital marketing strategies will have the most impact on orthopedic practices? Which marketing trends will enable orthopedic groups to come out on top in 2023? Let’s dive right in.

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SEO and Your Practice: A Guide for Orthopedic Surgeons
Orthopedic

SEO and Your Practice: A Guide for Orthopedic Surgeons

In a recent study, Conductor determined that organic search is responsible for 64% of all web traffic. Compare that to the paltry 2% from social, 6% from paid search, 12% direct and 15% from other referral sources and you can see why SEO is still a VERY. BIG. DEAL.

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5 Social Media Tips for Orthopedic Surgeons
Orthopedic

5 Social Media Tips for Orthopedic Surgeons

Great tips on how Orthopedic surgeons can use social media to enhance their healthcare marketing, gain new patients, & become thought-leaders & influencers

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