2024 Hospital & Health System Marketing Trends
Explore the healthcare marketing trends that are redefining how hospitals should reach and engage patients in 2024.
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Strategic Marketing For High-Growth Hospitals & Health Systems
Boost new patient volume, increase service line revenue, and build brand awareness with growth strategies tailored to your business goals.
Holistic Growth Strategies
Why The Nation’s Top Hospitals & Health Systems Work With Cardinal
No One Understands Healthcare Marketing Like We Do
Our deep-rooted expertise in the healthcare industry means we know all the tricks of the trade — and have the results to back it up.
We Live & Breathe Performance Marketing
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We Help Hospitals & Health Systems Break Through Their Growth Plateaus
We ignite ambitious growth with proven tactics to help you elevate your hospital or health system to new heights.
We’re A Patient-Generating Machine
We’ve helped hospitals & health systems crush their growth goals again and again with proven patient generation tactics.
Strategic Growth for the Nation’s Largest Hospitals & Health Systems
Hospital Digital Marketing Case Studies
What We Do
How We Help Hospitals & Health Systems Grow Online
How It’s Done
Our Strategic Growth Services For Multi-Location Hospitals & Health Systems
PPC Advertising
PPC Advertising
We leverage targeted PPC advertising campaigns driven by machine learning algorithms to maximize performance, ignite efficiency, and improve lead quality—so you can hit your patient volume and CPA goals quickly and effectively.
SEO
SEO
An estimated 7% of Google’s total searches are related to healthcare. That means SEO plays a huge role in bringing new patients to your hospital or health system. Thanks to our expert understanding of the patient journey, we know how to help the right people find your site at the time it counts the most. We also ensure your website is properly structured, coded, and integrated so it can be easily discovered and crawled by search engines.
Facebook Ads
Facebook Ads
Our social strategies do more than just generate likes; we drive conversions, engagement, and leads from your Facebook campaigns, whether well-established or starting from scratch. We’ll set up and manage entire Facebook campaigns for you, optimizing each towards specific locations, times, and audiences for maximum ROI.
CRO
CRO
Your website should do more than just attract fleeting eyes; it should be converting prospects to loyal patients. That’s where our CRO services come in. We’ll optimize your website copy, CTAs, site structure, and more to drive conversions skyward and fuel sustainable growth for your hospital or health system.
Analytics
Analytics
Leveraging the leading AI-powered analytics software, we’ll help you turn raw data into actionable insights so you can get more leads with less spend. We’ll also continuously monitor and report your marketing performance and impact at each of your hospital’s locations. Our reports are integrated, meaning we pull disparate data from various channels into a comprehensive dashboard that provides visibility into the bigger picture.
Web Design
Web Design
We build websites that don’t just look great, but attract patients in need of your services to your hospital or health systen. We also make sure it’s easily discovered, crawled, and indexed by search engines, so you always appear at the top of the search results.
Featured Client Case Study
Cameron Memorial Community Hospital
Throughout nearly one hundred years of operation, Cameron MCH has constantly evolved its approach to care. To meet the region’s needs, it’s expanded to eight additional offices and provider locations. As such, the group’s digital marketing needs have also evolved.
The Cardinal team acted as an ongoing partner, helping to revamp and structure the Cameron MCH website, location pages, and Google My Business listings. We also launched a new mid-funnel content strategy tailored to the hospital’s goals of increasing rankings for the specific services that people want locally.
Hospital & Health System Digital Marketing Matters
Why You Need to Work With a Hospital Digital Marketing Agency
Unique Insight Into Healthcare Marketing
Not all marketing agencies are created equal. If you’re going to work with one, choose an agency that has direct, high-level knowledge of the healthcare industry. A hospital marketing agency understands the medical space, practitioner competition, and the patient journey. These agencies have worked with various medical businesses and solo practitioners with some level of success.
A hospital & health system digital marketing agency knows the ins and outs of your healthcare business. With that knowledge, the marketing team can create an optimized campaign to reach your target audience, increase brand awareness and maximize your return on investment (ROI). An experienced healthcare marketing agency also understands the role of healthcare laws and insurance companies in handcrafting a marketing campaign that best suits your practice.
Intimate Understanding of Patient Intake and Flow
The best medical marketing agency understands what goes into the healthcare consumers’ journey. They know what information patients are looking for in a site, which places they read online reviews, and the importance of a streamlined appointment scheduling process.
This is important because to develop an effective marketing strategy to target a specific patient base, the marketing team must be very familiar with the patient’s journey. In reality, not all treatments and scheduling are the same, so a team that knows value per patient is a game-changer. As you may know, some are returning patients for continuous care while others receive one-off treatments.
A hospital & health system digital marketing agency will leverage this information to develop a marketing strategy that will get more patients, increase revenue, and have your brand at the forefront of your audience’s minds.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Healthcare Marketing Blog Articles
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Your Growth Begins Here.
Growth is ignited with a single spark. Let us be the kindling to your flame to fuel expansion with strategic performance marketing strategies tailored directly to your needs. Simply fill out the form to get started!
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