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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

How to Measure Healthcare Digital Marketing Success with SMART Goal Creation

Setting easily achievable, insignificant goals (five more Twitter followers! One new blog post every month!) won’t motivate your team to go above and beyond, and your practice will miss out on potential growth opportunities.

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How Brands Can Use Google Trends for Market Research

How Brands Can Use Google Trends for Market Research

While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research.  In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms.

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