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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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How to Build Data-Driven Marketing that Creates Portfolio Value
Measuring Marketing

How to Build Data-Driven Marketing that Creates Portfolio Value

When you build a data-driven marketing function in a portfolio company, you lay the foundation for better business efficiency, investments, and speed of growth. To help you create this kind of value, we’ve put together our best practices for high-growth data management strategies in private equity.

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Building a Foundation for Better ROI Measurement
Data & Analytics

Building a Foundation for Better ROI Measurement

How do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan.

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How to Respect Data Privacy in Digital Marketing
Data & Analytics

How to Respect Data Privacy in Digital Marketing

Digital marketing revolves around data. Learn the best practices in handling user data and what digital marketing would look like without it.

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How to Use Marketing Personalization While Protecting Patient Privacy
Data Decisioning Tools
Measuring Marketing

How to Use Marketing Personalization While Protecting Patient Privacy

Personalization is all the rage. As more and more healthcare marketers look for viable ways to personalize patient experiences, we explore the pros and cons, as well as three tactics that personalize marketing content without compromising patient privacy.

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What to Expect from a Technical SEO Audit
Digital Transformation

What to Expect from a Technical SEO Audit

Conducting a technical SEO audit is crucial for identifying errors that may be hurting your search rankings. Here's what to expect.

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10 Important SEO Metrics You Need to Monitor
Measuring Marketing

10 Important SEO Metrics You Need to Monitor

To ensure that your SEO strategy is working as planned and that you’re not missing opportunities, you need to monitor and analyze that incoming traffic. SEO and content marketing take time and effort, plus some expense, so we want to make sure our efforts aren't wasted.

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8 Metrics Every Healthcare Marketer Should Track
Data & Analytics

8 Metrics Every Healthcare Marketer Should Track

By using marketing metrics, you can identify the marketing campaigns that are driving growth at your healthcare practice.

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5 Data-Driven Marketing Insights to Promote Your Medical Practice
Measuring Marketing

5 Data-Driven Marketing Insights to Promote Your Medical Practice

As a medical practitioner, you want to help as many people as you can live healthy lives. But how can you reach more people if you’re attracting zero patients already? Our Healthcare Marketing Agency offers SEO solution or paid search service that can help you to generate high-quality leads/new patients to your medical practice.

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Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly
Data & Analytics

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what's working and what isn't?

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