2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance
Explore the healthcare marketing trends that are redefining how providers should reach and engage patients in 2024.
Read MoreIncrease patient volume with innovative digital marketing campaigns.
Our services are trusted by some of the biggest names in the audiology field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped audiology clinics soar to new heights with proven patient generation tactics.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the audiology services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your audiology practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Our goal is to drive people to your website and then convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your audiology practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
If you’re not tracking your audiology practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find an audiology doctor is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
As audiologists strive to build, grow or adapt their practices, specialists face unique marketing and advertising hurdles. We understand your marketing needs and objectives are unique. When you want to let prospective patients know about your thriving audiology practice, it’s time to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive audiology industry. Patients who need services will be able to find your facility through your excellent marketing and eye-catching website.
Cardinal will help you stand out among the crowd and put you in front of potential patients. While some patients are referred to an audiologist, others search online for a provider. Cardinal’s comprehensive marketing strategy can connect those prospective audiology patients to your practice. SEO is a foundational strategy that will help you appear on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
No. If your website is based on the WordPress platform and works well, we can proceed to work our digital marketing magic. We highly recommend WordPress as a CMS platform because it’s user-friendly, highly scalable, easy to customize, and has built-in SEO tools.
However, if you’re not satisfied with the current state of your audiology website, Cardinal can lend a helping hand. We can help transfer your website to WordPress from any platform or even develop a brand-new website from the ground up.
According to a study, 95% of healthcare executives believe that a website is a primary tool for driving new patients. A website with poor design and usability will turn away potential patients. On the other hand, a professional healthcare website is a huge trust signal for patients looking for audiology services.
Our web design team specializes in developing sleek websites designed to grow with your practice.
It depends. Digital marketing isn’t a one-time thing, as it involves long-term planning and execution. To see meaningful results from digital marketing, you must be ready to invest time and money. Any agency or freelancer that promises unrealistic result timelines for a low price is a massive red flag and must be avoided at all costs. More likely than not, they’re using black-hat tactics that will severely damage your brand and get your website penalized by search engines and ad platforms.
Cardinal sets actionable goals for all our clients every three months. Furthermore, you always have access to in-depth reports, KPIs, and strategy roadmaps to ensure you know what we’re doing and that you’re always on top of your marketing campaign.
For actual timelines, it will depend on which services you require. For instance, PPC marketing may yield positive developments within 90 days. Meanwhile, you may see meaningful results from a full-scale SEO campaign from 3-6 months up to a year.
Sure, we can. As a full-service digital marketing agency, Cardinal specializes in a wide range of services that will help grow your audiology practice. Our integrated and cohesive strategies tied to our services make Cardinal stand out from other agencies. From SEO to web design, or PPC management to conversion rate optimization, the services you’ll invest in will support each other to achieve your marketing goals. With that said, we don’t do traditional advertising such as print, TV, and radio (Cardinal is an online agency only).
In addition, Cardinal is also the nation’s top digital marketing agency in healthcare, so we know what it takes to take your audiology business to the next level.
Absolutely! As your strategic growth partner, we strive to support your top priorities. During onboarding, we’ll discuss your marketing goals and priority service lines (e.g., hearing aids, tinnitus management, hearing tests, etc.). If you want to attract more people looking for hearing aid services, including repairs, cleanings, assessments, and adjustments, Cardinal can also help you book those types of patients.
We can accomplish this with a well-optimized paid search campaign. For starters, we can refine your keyword strategies, upgrade ad creatives, and optimize your account structure – these steps can drive higher-quality leads for your hearing aid service line.
Then, we’ll leverage the power of paid social media marketing through Facebook Ads to increase brand awareness and build early demand for hearing loss devices. Using Facebook Ads, we can target several marketing touchpoints throughout the patient’s journey.
At Cardinal, growing multi-location medical practices is what we do best. Our digital marketing brand focuses on a scalable approach that aligns with our client’s needs, target audience, and budget. For example, we can flex the ad spend of your PPC campaign, so it focuses on one or two audiology clinics that need more patients.
Frequent communication and goal alignment ensure that we’re always on the same page and supporting the audiology clinics that matter most to your business. Of course, we’re not just going to scale your PPC campaign for the sake of it; our PPC team will ensure that lead generation and efficiency remain at the forefront.
Our Google Advertising has generated over 30 leads in the last month and we have converted those into 5 surgeries.
We’re experienced in knowing how to get more patients for your healthcare facility. Our strategies include finding ways to attract new patients, increasing brand awareness, generating physician referrals, and managing your reputation.
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