Performance Marketing For Alternative Medicine Clinics

No. If your current alternative medicine website is on WordPress, has good web design, and works well, we can move on to planning your digital marketing strategy. If it’s not on WordPress, we can assist with the migration process from any platform. WordPress isn’t just the most popular CMS; it’s easy to use, SEO-friendly, highly customizable and has a well-designed backend.

Conversely, if your website needs improvement in terms of design and structure, Cardinal can also help. Our team of web design experts will help develop a professional-looking website that loads quickly, is easy to navigate, and features a strong SEO foundation. We ensure that once visitors find your alternative medicine website on their desktop computers and mobile devices, they’ll quickly find the information they’re looking for.

The only correct answer is: it depends!

Digital marketing is playing the long game. It requires a significant time investment, knowledge, and expertise, and the best practices involve long-term strategies and execution. Take it as a huge red flag if an agency promises to “get you on the first page within three months” because they’re not being truthful or using black-hat techniques–the latter can penalize your website by ad platforms and search engines.

Cardinal operates in complete transparency, so we always set performance-oriented goals for all clients. We’re constantly monitoring the performance of your campaign and communicating the results, so you’re always in the know. For actual time-frames, it depends on the services you hire us for. For example, a full-scale SEO campaign may take 3-6 months to a year to yield meaningful results. Meanwhile, our PPC management may take off within 90 days.

Sure, but with some exceptions. Cardinal is a full-service digital marketing agency that specializes in helping healthcare companies with reaching their growth targets. From SEO to PPC management to Facebook Ads to web design, please think of us as your one-stop shop for your online marketing needs. However, we don’t do traditional marketing (e.g., print, TV, radio, etc.), as well as email marketing or social media posts.

Cardinal isn’t just a full-service digital marketing agency; we specialize in healthcare because it’s where our hearts are. Besides having intimate knowledge of alternative medicine and treatments, our 60+-person team has vast experience with growing multi-location healthcare groups. Even if you have an in-house team already, we’re happy to collaborate as consultation partners and get your practice where it needs to be, marketing-wise.

Managing and optimizing paid search campaigns is the bread and butter of Cardinal. We know what it takes to reduce high CPAs, especially in a competitive space like alternative medicine. One effective strategy to lower high CPAs is optimizing your paid search account structure and ensuring it’s in the best position to leverage Google’s machine-learning algorithm. Not only will this step lower your CPA, but it will also improve the overall efficiency of the campaign.

Another surefire technique is to improve your Ad Quality Score. A higher score means that your ads are more relevant and are more likely to be shown to a larger audience. We’ll also audit your keyword groups, look for underperforming keywords, and pause them. Furthermore, our team will also develop a negative keyword list that will prevent your ads from showing in irrelevant searches. Combined with continuous bid optimizations, we can keep your paid search spending well within your budget without compromising performance.

Of course. A powerful tool to attract patients who are looking for specific services to your practice is Facebook Ads. Paid social media advertising helps increase brand awareness and build demand early by connecting with potential patients at each stage of their customer journey.

Our expert social media marketing team will manage and optimize your account so it targets specific users that are seeking alternative medicine services such as chiropractic, aromatherapy, and naturopathy. Using Facebook’s advanced targeting capabilities, you can show your ads based on location, interests, lifestyle, and demographics. You may even create Lookalike audiences to target people similar to your patients