2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance
Explore the healthcare marketing trends that are redefining how providers should reach and engage patients in 2024.
Read MoreDrive immedient patient volume with strategic performance marketing campaigns.
Urgent care facilities are highly competitive businesses in small towns and large cities alike. As the trusted growth partner for urgent care clinics nationwide, we’ll help you work smarter, not harder, to rise above the competition in your community.
We help urgent care clinics increase brand awareness, attract new patients, and engage their communities with growth strategies tailored exclusively to their goals.
Long story short, our growth tactics really work. That’s because we’re performance-driven to the max. We don’t let growth stop at “good enough”—we aim to exceed growth targets for our urgent care clients, every time.
We help urgent care clinics gain an edge over their competition with an intimate understanding of the patient journey, generating new patients with proven growth and community engagement tactics.
We leverage targeted PPC advertising campaigns driven by machine learning algorithms to maximize performance, ignite efficiency, and improve lead quality—so you can hit your patient volume and CPA goals quickly and effectively.
Compared to other healthcare organizations, urgent care requires a slightly different approach to performance marketing. Most urgent centers don’t need appointments – patients typically have to find a facility at the same time they need to visit one. A solid SEO strategy ensures you’re ranking highly and brings high-quality leads right to your front door, quite literally. Thanks to our expert understanding of the patient journey, we know how to help the right people find your site at the time it counts the most. We also ensure your website is properly structured, coded, and integrated. We pride ourselves on our thorough processes that ensure consistency and error-free workflows.
Social media is an excellent platform to engage and influence your patients. Why not meet them where they are? We’ll set up and manage entire Facebook campaigns for you, optimizing each towards specific locations, times, and audiences for maximum ROI.
Your website should do more than just attract fleeting eyes; it should be converting prospects to loyal patients. That’s where our CRO services come in. We’ll optimize your website copy, CTAs, site structure, and more to drive conversions skyward and fuel sustainable growth for your urgent care clinic.
Leveraging the leading AI-powered analytics software, we’ll help you turn raw data into actionable insights so you can get more leads with less spend. We’ll also continuously monitor and report your marketing performance and impact at each of your locations. Our reports are integrated, meaning we pull disparate data from various channels into a comprehensive dashboard that provides visibility into the bigger picture.
The first place your prospective patients go to look for a new provider is online. Once they find your website, you have less than 15 seconds to capture their attention and convince them to keep reading. That’s why we’ll develop a fast, well-designed, and responsive website for your urgent care clinic that invites patients in and clearly communicates your value. We also make sure it’s easily discovered, crawled, and indexed by search engines, so you always appear at the top of the search results.
We’ve encountered many urgent care facilities that don’t have a digital marketing plan in place. They usually rely on traditional marketing methods like print, TV, radio, and so on. In some cases, when we talk with urgent care centers about marketing, many usually say that they “have a guy.” These days, it’s not surprising for healthcare providers to put digital marketing to the back burner.
It all comes down to not having the time to market their facilities.
If you’re not finding the time to market your urgent care center, it’s highly recommended that you partner with a digital marketing agency. Agencies like Cardinal can help you by handling your marketing campaign so you can free up some time and focus on things that matter, like running the facility’s day-to-day.
To be successful, urgent care facilities need to position themselves as an asset to the community that they serve. This should be reflected in your marketing efforts which indicate that you need to educate the public about your center and all the services that you provide. In this case, a strong SEO and social media strategies will do wonders for your campaign.
Without a marketing team, it will be difficult for your company to determine your potential patients’ sentiments about the healthcare industry. Furthermore, knowing the community also means knowing your local competition. A reliable marketing team can help you develop motivated audience segments and other elements that drive qualified traffic to your website.
Social media also allows your company to engage with members of the community. Plus, social media platforms allow you to keep a finger on the pulse of the community which helps in increasing brand awareness and gaining an edge over the competition.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Cardinal is the proud trusted growth partner of urgent care clinics nationwide. Can we count you among them? Fill out this form if you’re ready to supercharge your urgent care’s expansion and defy your growth plateaus.
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