How LifeStance Health Grew to 500+ Locations

Hear From The Marketing Powerhouse Behind LifeStance’s Explosive Growth

Since 2017, LifeStance Health has been reimagining mental health and now helps patients across 31 states at over 500 centers. To support their growth objectives, they needed a “repeatable” digital framework that could quickly spin up new regional brands, improve organic visibility across markets, and drive new patient acquisition.

Hear from Ashley Anderson, Senior Vice President of Marketing, and Joleen Shueh, Director of Growth, at LifeStance on the digital marketing strategies that have been instrumental in fueling LifeStance’s explosive growth.

Watch the on-demand event to get the strategies that will help you engage consumers, measure marketing ROI, and drive growth at your healthcare organization.

They discuss:

Best practices for consolidating regional brands and building brand equity
Building a best-in-class marketing team
How to scale digital marketing to keep pace with acquisitions
Digital marketing channels instrumental to rapid growth
Building an integrated martech stack that can scale
How to leverage data to improve marketing performance and ROI

Ashley Anderson

SVP Marketing,
LifeStance Health

Ashley Anderson is the Senior Vice President of Marketing at LifeStance Health, one of the nation’s largest mental health providers. She’s passionate about destigmatizing mental health and reimagining how patients receive care. She’s built Lifestance’s in-house marketing function from the ground up and has helped propel growth to over 450 locations.

She has an impressive track record in digital marketing and was recently named as one of Ad Age’s 2021 40 Under 40 honorees. Before LifeStance, she spent over ten years in the agency world and has deep experience in consumer goods, bringing innovative ideas to the healthcare industry.

Joleen Shueh

Director of Growth,
LifeStance Health

As Director of Growth, Joleen drives LifeStance Health’s digital marketing machine and oversees its multi-channel growth strategy. She’s passionate about data and is driven to find meaning from every data point. She uses audience signals, vertical trends, and the competitor landscape to make truly data-backed decisions that fuel growth. As LifeStance has grown, she’s developed robust analytical reporting methodologies to provide clarity into marketing performance across locations.

Joleen has over ten years of experience in digital marketing, leading digital strategy at some of the nation’s top brands and advertising agencies, orchestrating complex multi-channel, multi-location media buys.

Lauren Leone

SVP Healthcare Marketing,
Cardinal Digital Marketing

As Senior Vice President of Healthcare Marketing, Lauren Leone collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental.

“It was an honest conversation. No one tried to push a certain product.”

“Everything discussed was brought back full circle.”

“Best webinar I’ve listened to
in a long time!”

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For more than a decade, Cardinal Digital Marketing has partnered with some of the most recognizable healthcare brands in the country, helping these multi-location organizations reach and convert more patients through innovative performance marketing strategies.

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How LifeStance Health Grew to 500+ Locations

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