Supercharge Growth With Powerful SEO Services.
As the #1 SEO agency in healthcare, we’ve helped hundreds of hospitals, medical providers, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
At Cardinal, we don’t react to trends; we predict them. We strategically position hospitals to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to create uncontested growth opportunities.
We know hospital marketing like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings for hospital systems. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
When people have questions about healthcare, the first place they turn is Google. Healthcare consumers will look online to find your facilities, look up their health records, or even book appointments and surgeries.
To make sure those consumers see your pages, our team will assess your current SEO performance, work with you to build a tailored end-to-end plan, then launch, monitor, and fine-tune your SEO strategy so your hospital can continue ranking well into the future.
We’ll work closely with your digital marketing team to identify and target the right mix of keywords based on industry, competitor research, and local/national search data. We will always target keywords with higher probability of driving qualified traffic to your hospital website—healthcare consumers, prospective and current patients, as well as other physicians and partners.
Our philosophy toward our content strategy is to create content that your consumers actually need and use. From there, we write, structure, and promote this content to make sure they follow the latest SEO best practices and rank well. From webpages to blogs, we help you publish keyword-rich, search-optimized content that search engines (and your users!) will love.
Think of this as your preliminary SEO wellness check-up. We start by analyzing your hospital’s SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Ready to watch your rankings shoot through the roof? Get in touch and discover how we can help you scale with SEO fit for your growth needs. Fill out this form to get started!
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