2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance
Explore the healthcare marketing trends that are redefining how providers should reach and engage patients in 2024.
Read MoreIncrease patient volume and accelerate growth through innovative digital marketing strategies.
Our services are trusted by some of the biggest names in the wellness and nutrition field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped wellness and nutrition groups soar to new heights with proven patient generation tactics.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the nutrition and wellness services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your nutrition and wellness clinic’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Cardinal will target specific keywords and markets to get your search rankings where they need to be.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective clients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your nutrition and wellness clinic’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
If you’re not tracking your nutrition and wellness clinic’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a new nutritionist is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
According to a research by the Pew Internet & American Life Project, more than 80% of consumers (about 93 million Americans) use the internet to learn of health-related information. When consumers have questions regarding their health and well-being, they go online for answers instead of consulting with a medical professional – that’s also true when they look for healthcare providers. If you’re looking to take your wellness or nutrition marketing to the next level, you should consider working with a reputable digital marketing agency. Cardinal Digital Marketing is an industry leader of specialized healthcare marketing. We’ll give your marketing campaign the much-needed boost and help you acquire more patients.
Cardinal will help you stand out among the crowd and put you in front of potential patients. While some patients are referred to a nutritionist, others search online for a provider. Cardinal’s comprehensive marketing strategy can connect those prospective nutrition and wellness patients to your practice. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Cardinal’s healthcare marketing specialists can formulate the right plan to grow your wellness and nutrition practice. Their expertise in designing and optimizing your website, building brand awareness, and managing your online reputation will help drive patients to your practice and generate recommendations and referrals.
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