Performance Marketing For Orthopedic Surgeons

No. When you have a WordPress website that works well, we can move on to create the marketing plan for your practice. We recommend WordPress to all our clients because it’s easy to use, simple to customize, highly scalable, and features built-in SEO tools.

On the other hand, if you’re not satisfied with the current state of your website, Cardinal is more than happy to help. We can migrate your existing site to the WordPress platform, or design and develop an entirely new website from scratch.  

According to a study, 95% of healthcare executives believe that their website is the primary driver of new patients. You’re turning away potential patients if your website is poorly designed and structured. In contrast, a professional-looking website with a responsive design is a huge trust signal for people shopping for an orthopedic practice.

Cardinal specializes in creating sleek and highly optimized healthcare websites that will attract patients and persuade them to convert.

It depends. Digital marketing, when done right, is highly effective and may catapult your healthcare business to new heights. However, it’s not a one-and-done process that will yield results overnight. Thus, we encourage our clients to temper their expectations about when they’ll see meaningful results from their marketing campaign. Being realistic with the timeline can help you avoid experiencing disappointment and prematurely giving up on digital channels for patient acquisition.

At Cardinal, we always set actionable goals for all clients every three months. Plus, we always ensure you’re not in the dark regarding the progress of your campaign by giving you access to reports and dashboards, strategy roadmaps, and KPIs. Thus, you’ll always know what we’re doing and stay on top of your campaign.

The actual timelines will depend on the services you require. For instance, PPC marketing will likely yield results 90 days after optimization. In comparison, a full-scale SEO campaign will take about six months to a year before you’ll see significant developments.

Sure, we can. Cardinal is a full-service digital marketing agency that offers a wide range of services to market your orthopedic practice. What sets us apart from the competition is that we deliver an integrated and cohesive strategy using our services. Whether you’re looking for SEO, PPC, web design, etc., you can trust that every service you invest in will support one another for your marketing goals. Cardinal is your one-stop shop for digital marketing solutions, so you don’t have to deal with multiple agencies. The only services we don’t cover are traditional marketing like print and radio advertising (Cardinal is digital only).

Furthermore, we will leverage our intimate knowledge and expertise in various healthcare industries, including the orthopedic space. Just ask some of the nation’s largest orthopedic surgery practices like OrthoAtlanta.

Absolutely. We approach each partnership with the goal of supporting your top priorities. During onboarding, we’ll discuss your business goals, including priority service lines, brands, and locations. 

If you want to increase high-value patients seeking specific procedures (i.e., knee or hip replacements), we can help you book more of those patients. Once we understand your priorities, we will develop a strategy that fully supports your goals so we’re in total alignment.  

We can do this by devising a keyword strategy and account structure to find the patients seeking those services. By refining your keyword strategy, optimizing account structure, and crafting great ad creatives, we can drive higher-quality leads looking for high-value surgeries.

Afterward, we will create highly-optimized landing pages for your high-end services, where your PPC ads will be linked instead of your home page. These landing pages are designed to provide visitors with critical information about your practice and services and clear CTAs for conversions.

Yes. The beauty of Cardinal’s digital marketing approach is that it’s scalable based on your needs, target audience, and budget. For example, if you want more patients in one or two of your locations, we can flex the ad spend on locations that need more patients. Frequent communication and goal alignment ensure that we’re supporting the locations that matter the most to your business. 

Regardless if you’re going to focus on one or all of your orthopedic locations, we’ll make sure your campaign is optimized for lead generation and efficiency.