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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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A Step By Step Guide on the 6 Best SEO Analysis Tools and How to Use Them
Best SEO Analytics Tools
Digital Transformation

A Step By Step Guide on the 6 Best SEO Analysis Tools and How to Use Them

Monitoring search engine optimization requires tools that provide the right data about your website, business, and customers to help you determine what’s working or not. With these tools, you can make the right moves that will help get your website to the top of the ranks.

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7 Reasons Why User Experience (UX) is The New SEO Success Formula
User Experience - how to make successful SEO strategy
Digital Transformation

7 Reasons Why User Experience (UX) is The New SEO Success Formula

Google is getting much smarter each day. Its not enough to have just a content or to have it optimized for search engines only, its the visitors that counts nowadays and their interaction with your content. This is why User Experience is so important.

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Using Social Proof to Boost Your Medical Practice’s Marketing Efforts
medical-doctor
Digital Transformation

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online.

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The Importance of Call Tracking for Paid Search
11 PPC Tools You Can Use to Easily Promote Your Medical Website
Digital Transformation

The Importance of Call Tracking for Paid Search

Effectively optimize your paid search accounts by capture additional conversion data, through phone call tracking.

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How to Properly Test your Website for Mobile and Tablet Users
Digital Transformation

How to Properly Test your Website for Mobile and Tablet Users

Find out how to properly test your website to ensure an optimal experience for mobile and tablet users, including appearance, functionality and performance.

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Flat Design vs Skeuomorphism
Healthcare Marketing Strategy
Digital Transformation

Flat Design vs Skeuomorphism

Learn about flat design vs skeuomorphism when it comes to websites, web & mobile apps and screens on electronic devices. Discover the pros and cons of each.

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The Human-Centered Approach to Design and Marketing
Digital Transformation

The Human-Centered Approach to Design and Marketing

Interactive digital marketing and user experience design are increasingly important. Beyond just the visual appeal, you have to understand your customers through research.

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