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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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Scalable SEO Web Design for High-Growth Multi-Location Brands
scaling SEO for multi-location healthcare groups
Digital Transformation

Scalable SEO Web Design for High-Growth Multi-Location Brands

At some point, private equity firms come to the realization that a business’s website is central to its growth and scalability. So, how can you tell if the website can handle growth? Will your website structure support the addition of new brands? What about multi-brand SEO strategy and technical best practices? To answer those questions and more, start here.

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5 Marketing Technologies Every DSO Needs
Dental & DSO

5 Marketing Technologies Every DSO Needs

As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.

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7 Marketing Technologies Every Healthcare Organization Needs
Digital Transformation

7 Marketing Technologies Every Healthcare Organization Needs

An overview of seven marketing technologies that can help healthcare organizations elevate patient experience and drive serious bottom-line results.

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Google Core Web Vitals: What to Know and How to Prepare
google core web vitals update for mobile experience
Digital Transformation

Google Core Web Vitals: What to Know and How to Prepare

Start preparing for Google’s Core Web Vitals update, which will evaluate web page mobile experience and assign new ranking signals.

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5 Digital Solutions to Improve Patient Access to Healthcare
Digital Transformation

5 Digital Solutions to Improve Patient Access to Healthcare

With 30 percent of people now scheduling healthcare appointments online, and 40 percent having switched providers just to get an appointment sooner, improving patient access is more important than ever.

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How Chatbots Can Improve the Patient Experience
Digital Transformation

How Chatbots Can Improve the Patient Experience

Despite their recent hype, chatbots are not a new phenomenon. The technology has been around for many years. In fact, you’ve likely encountered chatbots in your myriad internet adventures. Today, they’re everywhere, poking and prodding you from the bottom-right corner of every website.

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Why Did My Website Traffic Decrease?
Digital Transformation

Why Did My Website Traffic Decrease?

A drop in your website traffic can be frustrating. Learn the top reasons you might experience website traffic declines—and how to fix them.

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Your Website Structure and SEO: A Primer
Digital Transformation

Your Website Structure and SEO: A Primer

Website structure is a vital aspect of SEO. Learn how to properly set up your website's structure, navigation, categories and more to achieve top rankings.

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