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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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What is a Patient Journey? Examples to Grow Your Practice
Patient Acquisition

What is a Patient Journey? Examples to Grow Your Practice

For many years in the past, healthcare was highly physician-focused, where providers could grow their practice by simply being able to provide care–patients simply came. Today, healthcare is currently under immense and unprecedented pressure. Healthcare is now consumer-driven, and patients have shifted their expectations when it comes to service and experience. They’re empowered to take control of their healthcare journey. This is why healthcare providers need to understand, map, and manage the patient journey.

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SEO for Doctors
Patient Acquisition

SEO for Doctors

People used to rely on traditional marketing channels for finding doctors and healthcare providers. However, that’s not the case anymore in the digital age. Healthcare consumers are now more tech-savvy and keen on taking their healthcare journeys by their own hands by researching doctors using search engines like Google. Learn the most effective SEO strategies to boost your search engine rankings and bring more patients to your medical practice.

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How CMOs and CIOs Can Work Together to Improve the Patient Experience
How CMOs and CIOs Can Work Together to Improve the Patient Experience
Measuring Marketing

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat. And in such a fiercely competitive vertical, the providers that differentiate themselves are those that find new and innovative ways to meet this increasing demand for elevated healthcare experiences.

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Local SEO Ranking Factors for Healthcare
Local SEO Ranking Factors for 2021
Patient Acquisition

Local SEO Ranking Factors for Healthcare

A local SEO strategy is a must for any healthcare organization. Learn the top local ranking signals and how to optimize for your practice.

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5 Patient Acquisition Marketing Strategies for 2023
Marketing Insights & Trends

5 Patient Acquisition Marketing Strategies for 2023

What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.

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How Healthcare Marketers Should Use TikTok
Paid Social

How Healthcare Marketers Should Use TikTok

You’ve looped social into your healthcare marketing strategy, but have you considered TikTok? This popular platform is already a hotbed of activity for patients seeking care, making it a big opportunity for healthcare marketers.

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AI in Action: How ChatGPT and Bard are Changing Healthcare SEO
Digital Transformation

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?

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