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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

The Power of Programmatic: Finding the Right Audience at the Right Price
Patient Acquisition

The Power of Programmatic: Finding the Right Audience at the Right Price

Maximizing your ROI through display advertising has never been as possible as it is today with the advent of programmatic allowing advertisers to seek out and target qualified audiences more effectively than ever

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The Importance of Call Tracking for Paid Search
11 PPC Tools You Can Use to Easily Promote Your Medical Website
Digital Transformation

The Importance of Call Tracking for Paid Search

Effectively optimize your paid search accounts by capture additional conversion data, through phone call tracking.

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How to Integrate Your Digital Marketing Campaign
healthcare API integrations
Content Marketing

How to Integrate Your Digital Marketing Campaign

Integrated marketing strategies have become a hot button topic for search marketers and brands alike in the past year because trying to keep up with penalty changes or repairing damage from penalties has, frankly, become exhausting.

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How Brands Can Use Google Trends for Market Research
Marketing Insights & Trends

How Brands Can Use Google Trends for Market Research

While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research.  In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms.

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Online Reputation Management 101
Patient Acquisition

Online Reputation Management 101

A great reputation makes all the difference. Learn how to utilize testimonials, online profiles and reviews to stand out from the crowd.

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What Facebook Taught Me by Flagging My Account
Target Referral Traffic with Facebook Ads
Paid Social

What Facebook Taught Me by Flagging My Account

Having trouble with your Facebook account? Learn the best way to get in touch with them and resolve any issues without panicking and wasting precious time.

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Reinforce Your Brand through Content Marketing
https://lh5.googleusercontent.com/RM2H-34Vxp3yUn5MLpwN8m8lYL-JkosrGN1yXkQ-1S5nP-2a-m6yLsJ0GU8mhVBDBLBb9XmZ9ZzEFASRee6pMTkxNl7WJqAoaGcEswbzEKmXlmr25a7Z75x_RfPo0thKqubeNEsd
Content Marketing

Reinforce Your Brand through Content Marketing

The Internet gives you a proverbial layup every day just by being there. If you're not taking advantage of its omnipotence, that’s on you.

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Google Shopping: What are Product Listing Ads?
Patient Acquisition

Google Shopping: What are Product Listing Ads?

A Brief History Lesson Does anyone remember a Google service named Froogle? Some of you may have an idea, while most will have absolutely no clue what I’m talking about. Froogle, launched back in 2002, was Google’s original attempt to create an online e-commerce search comparison tool. By 2007 the name changed to Google Product […]

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